Business Environment Revised Edition by Elearn (Auth.)

By Elearn (Auth.)

Business surroundings appears on the significant elements that impact an organisation's process. It equips freshmen with a portfolio of instruments together with PESTLE, portfolio research, power audits, SWOT and stakeholder research to examine the interior and exterior surroundings during which their supplier operates and demanding situations them to enhance their knowing in their organisation's strategic direction.

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Like all portfolios, there should be a balance of each element. Dogs are on their way out, whilst problem children and stars have to be nurtured to ensure they deliver or continue to deliver. The cash cows are bringing in the money now and will help to build the stars and problem children. Too many problem children and stars can be a financial and management strain. Not enough means you may not be building enough future cash cows and will have insufficient cows to finance future development. Although the BeG matrix is used to assess the organisation's product portfolio, it can also be used by large corporations or conglomerates to assess the portfolio of companies or business units within the group.

A market is an environment where buyers and sellers exchange goods and services. If there is more supply by organisations than demand by consumers, the price goes down. 2). Stocks and shares, houses, petrol and coffee beans may act like this, but if your local supermarket is running out of beans, it is not going to put the price up just because there are only a few tins left. That would be counterproductive, as competition may induce the consumer to buy elsewhere next time or switch to mushy peas instead.

Here you assess your customers and potential customers so that you can effectively target them with your products and services. Using market research and tools such as the Ansoff matrix will help to ensure that you make the most of the markets available to you. Industry analysis focuses on the competitive situation within an industry or sector. We explore two approaches to industry analysis the Five Force model and benchmarking. You will review the competitive forces in your industry and look beyond your own organisation to see how other key players in the industry operate.

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