Chinese Multinationals by Jean-Paul Larcon

By Jean-Paul Larcon

This publication examines the increase of chinese language businesses in overseas markets over the last twenty years of fast growth of the chinese language financial system. The fruit of a collaboration among top enterprise colleges, HEC Paris and the varsity of Economics and administration of Tsinghua college, it presents a accomplished assessment of the suggestions of chinese language multinationals by way of foreign advertising and marketing and branding, M&As and foreign joint ventures, administration of expertise, association and human source administration, and so on.

The innovations of a number of famous businesses are defined intimately, together with Baosteel, chicken, Haier, Hisense, Huawei applied sciences, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, and so forth.

Contents: company suggestions of chinese language Multinationals (Z-M Jin); China's move worldwide coverage (Z-X Li); China's Outward international Direct funding (Z-X Li); The Internationalization technique of chinese language Multinationals (R-P Kang); foreign advertising and marketing concepts of chinese language Multinationals: The event of chook, Haier, and TCL (Z-H Hu & G Wang); Technology-Based festival and chinese language Multinationals (J-P Larçon & G Barré); Innovation and information move in chinese language Multinationals (D-H Li); company tradition and association of chinese language Multinationals (Y-H Wang); chinese language Multinationals and worldwide worth Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and chinese language Multinationals (P Dussauge).

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Extra resources for Chinese Multinationals

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Cases of Unsuccessful Diversification: Apollo and Chundu Many Chinese enterprises diversify in order to spread their operational risks. However, without an in-depth evaluation of the firm resources, business environment, and characteristics of the target business, the result of diversification can be the opposite: increased risks and potential failure. The dangers of such superficial diversification strategies are explicit in the following cases. Case 1: Apollo Diversification Strategy At the end of 1987, the predecessor of the Apollo Group, the Huangjiang Health Products Factory, was set up in Dongguan, Guangdong Province.

7 and 8 respectively in the petroleum refining industry. They are very seeking very actively resources outside China. Most banks and financial institutions are still at an initial stage of their internationalization process, having started major initiatives in 2006–2007. ICBC’s public offering in 2006, which was the world’s largest ever initial public offering, was a landmark for the transformation of a state-owned commercial bank into a public company. In 2007, the Chinese government created the China Investment Corporation (CIC), one of the largest state-controlled sovereign wealth funds, to handle US$200 billion of the country’s forex reserves.

To build capacity, Baosteel made a series of acquisitions, including Yisteel’s steel smelting and rolling line which is the biggest in China in terms of production capacity and has state-of-the-art technology. Baosteel also bought Wusteel’s newly installed special steel production line, Ningbo Baoxin Stainless Steel Co. October 6, 2008 6 11:51 9in x 6in B-682 b682-ch01 Jin Zhanming (the world’s biggest steel cold rolling line), and Shanghai Meishan Iron & Steel Co. (a production base for top grade construction sheet and electric steel).

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